The second year Fashion Marketing students of LaSalle College invite you to the tenth edition of the annual Soirée Mode Collège LaSalle (SMCL).

The event will present this season’s trends in three fashion shows: Reality Check, Impulse Control and Mars. These presentations will take place on:

November 11th, 2023 at

4:00 p.m., 6:30 p.m. and 8:00 p.m.

LaSalle College,
2000 Rue Sainte-Catherine Ouest,
Montréal, Québec.

In this edition, students are delving deep into the current scenario of the fashion industry and into the impacts of our consumer behaviour. The students are analyzing issues like the manufacturing process, sustainability, and climate change. We aim to bring awareness to the Earth’s problems and propose ethical solutions and different approaches to the fashion industry.

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SMCL Concepts

Reality Check

The recent call to action in the fashion industry pertaining tosustainability has benefited the minds of young creatives.Pushing them to find innovative ways to manufacture clothing.We, as consumers, wear clothes.

Whether for recognition orconfidence, we buy garments to cover ourselves from certaintruths and with that we've managed to conceal the harshesttruth - the daily hardships faced by those producing our clothing,the makers. A garment's appearance is far more than just fabricand patterns, it showcases craftsmanship.

"Reality check" demonstrates the contrast between the makersof clothing and those consuming their finished product. Wechoose to bring to light this reality, we show respect to those inthese conditions and we hope to spark a change. It all starts now.





Compelled to abandon their home on Earth due to theirreversible damage wrought upon its environment, humanitynow ekes out an existence on a planet vastly different fromtheir once-familiar world.

This new home is characterized by theunending expanse of rolling sandy dunes, reminiscent of anotherworldly desert landscape, where the harsh and arid climatemirrors the conditions of Mars.

In this unforgiving realm, theplanet itself serves as a formidable adversary, and the strugglefor survival has become an instinct deeply ingrained in everyindividual, much like the enduring strength of a seasoned warrior.

3-2-1 BLAST OFF!!!

Impulse Control

How do you imagine our future? Grim, dystopian, fast paced? Weimagine it deliberate, meaningful and slow. Contradicting a presentwhere impulsive consumption prevails and grows, our futurepractices the art of restraint and “Impulse Control”.

We want to project our interpretation of the different phasesleading to a future that embraces community and awareness asprimary values.

This story is a gentle reminder that the path to a more thoughtfuland sustainable future may be paved with deliberate choices,greater appreciation for the power of restraint and of course,

“Impulse Control”.





As a sponsor you will benefit from visibility before, during and after the event: Your official logo presented before and after the 3 presentations to 1,200 guests including personalities from the Quebec Fashion Industry, fashion designers, publishers, journalists, bloggers, influencers.